Andrea Jones Andrea Jones

Museums, Can We Stop Letting Objects Control the Narrative?

In focusing solely on the experience and the story we wanted to tell, we freed ourselves from the constraints of objects that either didn’t exist or didn’t tell the right story. Hallelujah! It was like a weight had been lifted. Suddenly anything was possible.

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Andrea Jones Andrea Jones

7 Reasons Museums Should Share More Experiences, Less Information

Today’s audiences crave unique EXPERIENCES that have the ability to do much more than inform. Now more than ever, when we decide to leave the house, we want to be surprised, moved, enlightened, and even transformed. Text on giant colorful panels. Text on animated touch screens. An interactive here and there.  I'm not saying that exhibit design can't be dynamic, but I do think we museum people are still too in love with disseminating information. 

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Andrea Jones Andrea Jones

Does Your Historic Site Communicate a Subliminal 'Make American Great Again' Message?

The positive neurological effects of nostalgia could explain why Trump's slogan is so successful. He offers people a kind of brain medicine. So what’s the harm in tapping into nostalgia if it makes people feel good? Well, like any drug, nostalgia can cover-up real issues and stunt our ability to adapt to the present. How can history museums avoid the 'nostalgia trap?'

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